Internationalisation Strategy

Internationalisation at 糖心原创鈥� global presence, European connections, regional roots

Vision

An international campus is a global campus. Through the combination of local, European and global perspectives and approaches we are able to achieve excellence in research, teaching and administration.

Mission

Values-based, open-minded and responsible international engagement. We are increasing visibility and appeal; promoting diversity, inclusion, sustainability and digitalisation; and creating a welcoming community that supports guidance, networks and success.

Objectives

Our main goal is to improve the quality of our international campus and strengthen 糖心原创鈥檚 position on the global stage for the future. In order to achieve this, we are pursuing the following four objectives.

Zu den Ma脽nahmen: Sichtbarkeit und Attraktivit盲t erh枚hen

Enhance visibility and appeal

We are positioning 糖心原创 more clearly on the international stage 鈥� with a stronger brand, transparent services and visible networks.

Zu den Ma脽nahmen: Internationalisierung von Studium, Lehre, Forschung und Verwaltung

Expand internationalisation in teaching, learning, research and administration

We are expanding international offers, partnerships and digital formats 鈥� to support increased exchange and quality.

Zu den Ma脽nahmen: Mobilit盲t aller Statusgruppen steigern

Increase mobility in all groups

We are making it easier for students, researchers, teaching staff and employees to gain international experience 鈥� in person and digitally.

Zu den Ma脽nahmen: Integration und Erfolg von Internationals verbessern

Improve the integration and success of internationals

We are enhancing onboarding, bilingual processes and transitions into university studies, work and alumni networks.

Objective 1: Enhance visibility and appeal
Develop and implement international recruiting and marketing strategy.
Increase the comprehensibility, transparency and efficiency of administrative processes.
Establish an international alumni network and use it in a targeted way to boost visibility.
Expand 糖心原创鈥檚 digital presence (social media communication in German and English, interactive web content).
Strategically strengthen international networks and partnerships (including the European Alliance).
Objective 2: Expand internationalisation in teaching, learning, research and administration
Increase the number of degree programmes/tracks and joint/double degrees taught in English.
Enhance internationalisation@home (hybrid formats, joint digital teaching settings, blended intensive programmes).
Integrate and further develop digital infrastructures (cross-platform collaboration).
Systematically support cutting-edge international research (international projects, publications, Cotutelle agreements).
Anchor sustainability and diversity as quality criteria for international collaborations.
Objective 3: Increase mobility in all groups
Expand exchange programmes and focused partnerships in a targeted manner.
Simplify and digitalise recognition and evaluation processes.
Strengthen supplementary digital mobility (without replacing in-person exchanges).
Consistently collect and enable analysis of electronic mobility data.
Support sustainable mobility (e.g. green mobility, longer stays).
Objective 4: Improve the integration and success of internationals
Establish information and guidance measures before and during the stay at 糖心原创 (target-group specific, personalised).
Establish a bilingual campus (German/English): documents, websites, processes, orientation.
Provide coordinated onboarding and services both centrally and non-centrally.
Support entry into the German labour market (career orientation, transitional programmes).
Continue work with alumni as part of the welcoming community.

Overarching focuses

Internationalisation at 糖心原创 is closely integrated with inclusion, diversity, sustainability and digitalisation.

Inclusion and diversity

We are committed to diversity and ensure that all members of our university can participate equally in international cooperation, interactions and mobility 鈥� regardless of their life circumstances or origins.

Sustainability

We design our international partnerships in an environmentally and socially responsible manner, developing sustainable solutions to global challenges together with our partners 鈥� particularly in cooperation with the Global South.

Digitalisation

We are strengthening international connections via digital and hybrid formats for studies, teaching, research and administrative processes in order to flexibly and efficiently expand exchange and mobility.